P&G Invokes Bollywood in Toothpaste Battle: Corporate India – Bloomberg

P&G Invokes Bollywood in Toothpaste Battle: Corporate India
Bloomberg
Procter & Gamble Co. (PG) is betting on one of Bollywood’s most popular actors to help it break the dominance of Colgate Palmolive Co. (CL) and Hindustan Unilever Ltd., which together control 73 percent of India’s toothpaste market. The world’s biggest 

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