NSW launches Bollywood-style tourism campaign to lure Indian middle class – The Guardian


Economic Times

NSW launches Bollywood-style tourism campaign to lure Indian middle class
The Guardian
The NSW government has launched a Bollywood-themed tourism campaign inviting Indian tourists to “hug time” in Sydney and other parts of New South Wales. The campaign features commercials by Sydney-based Bollywood director Anupam Sharma, 
Bollywood’s Anupam Sharma offers Indian tourists a Jhappi Time – hug time – in Herald Sun
Sydney Goes Bollywood to Woo Indian TouristsTravel Trends

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